AMP
Working on e-commerce software for the numbers behind an online store.
The question
How can an online store understand how it is doing beyond the number of orders coming in?
A good day of sales can still leave the owner wondering where the profit went. Product costs, advertising bills, and refunds all belong in that calculation.
My involvement
I worked on AMP through Resync Digital, now Atas.AI. My involvement was in e-commerce software, where the application has to make sense of the business behind the checkout.
What the product covers
AMP’s public product offering includes:
- Profit and loss, with context beyond the sales total.
- The cost of acquiring customers.
- The value of customers returning to buy again.
The order count gets to look cheerful while those other numbers tell more of the story. AMP’s website describes its product offering.
Project details
- Role
- Developer through Resync Digital
- Organization
- AMP